Add your Author Page link to your website or email communications along with a note that your readers can be notified of your latest release.’ Grow your number of followers by increasing the number of readers to your books’ detail pages and Author Pages. By growing a following on Amazon, more Amazon customers will discover your newest releases and books they may not have considered otherwise. ‘ Your followers are highly engaged book shoppers and your biggest fans, which sets them apart from social network followers. It’s a built-in audience that already likes your work, buys books on the platform you’re selling them, and you don’t even need to email them! If you haven’t been encouraging your readers to follow your Author Central page, then start!Īmazon has the following to say about your followers and why they’re so important: So if someone loved your book enough to follow your author profile, there’s a real chance they’ll be interested in reading and buying your next book or the next book in the series.
This is a big deal for authors that consistently do pre-orders of new books because Amazon will advertise your upcoming pre-order to anyone that already follows you on Amazon. Why? Because every time you release a new book, release a pre-order for a new book or promote one of your existing books on Amazon, Amazon will then send an email or notification to all of your followers telling them about it. Having followers on Amazon Author Central won’t help you with your first book, but it will significantly assist you with every book you self-publish after that. Why Are Amazon Author Central Followers Important? Why is this important? If you ever plan on releasing more than one book, doing a pre-order of a new book, or promoting your existing book on Amazon, it’s crucial. For example, it says, ‘ Follow to get new release updates, special offers (including promotional offers), and improved recommendations.’ Amazon really wants your readers to engage with you, and they’ve now dropped three opportunities to do it.Īt the bottom of the Author Central Author page, along with the follow the author button, there’s a little information about what following the author means and what the follower will get out of it. There’s also an option at the top to follow the author, as well as an option down the bottom to follow the author. Now, when I go to their Amazon Author Central Page, I will get to see a little blurb about them, their most popular books, and also the other books they’ve written or illustrated.
They can follow you directly from the buy page.
#AMAZON AUTHOR CENTRAL HOW TO#
For instance, I have the option to follow Andy Elkerton or Adam Wallace, authors of the best-selling book series How to Catch a Mermaid. When someone looks at one of your books on Amazon, regardless of whether or not they buy it, they always have the option to follow the author, as you can see from the example to the right. Your Amazon Author Page is where you can turn casual readers into committed fans for life. If you want to learn more about Amazon Author Central, check out the Complete Guide to Amazon Author Central for Authors article we previously wrote. In the following article, we’ll examine why Amazon Author Central now displays the number of followers, their new book recommendation feature, and why it’s essential to self-published authors. While Author Central itself isn’t new, the ability to see how many followers you have on your profile and share book recommendations with your followers certainly are. Some authors have tried to work it out based on jumps in pre-order numbers and percentages, but it’s always been a little hit or miss. Until recently, your number of followers on Amazon Author Central has always remained a bit of a mystery to authors. Amazon has recently added two cool new features to their Author Central Page that every author needs to know!Īmazon Author Central now displays the number of followers you have as an author, but that’s not the only new feature they added.
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